One of the men working Barack Obama’s mouth during this election season is David Axelrod, a former Public Relations guru who popularized a viral type of marketing called “astroturfing.”
In election terms, Astroturfers are partisans who take to public forums like internet message boards, blog comments, talk radio phone lines and “Letters to the Editor” pages claiming to be unaffiliated voters or supporters of candidates they really oppose. They claim to be “concerned” with the behavior of the candidate they really oppose, stating they can no longer back them. They then spew the latest (usually Democrat) talking points.
If you listen to talk radio, you hear these astroturfers all the time. They’ve been lifelong Republicans, but can’t bring themselves to vote for McCain because he’s gotten too far from his “maverick” roots.
Usually, astroturfers are pretty transparent and easily exposed. As noted by the always eagle-eyed Alex Charyna of PA Watercooler, however, they’re not usually this easily exposed. I guess it’s hard to astroturf a “Letters to the Editor” page when the newspaper you’re trying to scam knows who you are and decides to print it below your letter.
As a Republican and strong McCain supporter in 2000, I was disappointed and saddened in 2004 when McCain permanently traded in his maverick credentials and sold out his principles to support George W. Bush. I now find it equally disturbing to see him gamble our security and future with a reckless choice for a running mate.
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Christopher Tarsa
Lebanon
Tarsa is chairman of the Lebanon County Democratic Committee.