Ratings for Philadelphia’s 1210 WPHT-AM have shown steep decline after the station dropped syndicated conservative talkers Rush Limbaugh and Sean Hannity and replaced them with squishy local moderates.
The station, which sported a 3.0 share in May, now lays claim to just 2.0% of the market’s audience share. And this is during baseball season, when the station’s ratings are usually inflated.
Shouldn’t talk radio ratings go UP leading into an election?
New FM rival WWIQ-FM 106.9 does not appear to subscribe to the ratings service yet.